When Marketing Aligns, Growth Follows

15+ Years Building, Stabilising & Scaling Marketing Functions

You can’t scale effectively if marketing isn’t aligned.

When it’s not, growth stalls in quieter ways — priorities compete, decisions take longer, and marketing becomes reactive instead of leading.

Marketing that’s constantly busy — but stuck responding rather than driving
Launches that drift because ownership isn’t fully defined
Sales, Product and Marketing working hard — but not always in sync
Agencies delivering activity, but no single strategic thread holding it together
Junior marketers executing well — but needing senior guidance
A business that can’t pause — but marketing clearly needs stronger strategic ownership

That’s where I step in.

Not a gimmick. Not a promise of overnight sales. A defined, structured period designed to recalibrate marketing while activity continues.

A focused 90-day period to:

Within weeks, leadership feels grounded.
By 90 days, marketing is intentional — not reactive.

Once marketing is stabilised — or if you already have capability in place — I embed at the level required.

Fractional
Senior direction layered over your existing team or agencies.

Interim
Deeper operational ownership during transition, growth, or recruitment gaps.

Focused Campaign or Launch Support
Concentrated senior attention on high-priority initiatives.

The seniority remains constant.
The depth of embed changes.

I work best with CEOs and founders of growing B2B businesses who:

Have marketing activity in place — but it’s not yet operating at the level the business now requires
Are scaling beyond early-stage hustle and need clearer strategic ownership
Want marketing to lead commercially — not just execute tasks
Value alignment across Sales, Product and Customer teams
Are willing to give senior marketing real authority and accountability

This isn’t about replacing your team. It’s about strengthening it with experienced direction.

“

Impressive!”

James McColl

I’ve led B2B marketing across HealthTech, MedTech, Telecoms and SME environments — often during growth, restructuring or strategic uncertainty.

Results have included:

I build structure, alignment and focus — so growth becomes intentional, not accidental.

Most projects start with a short conversation.
Tell me a little about what you’re looking for and I’ll come back to you within 1 working day.