Experience & Impact

15+ Years Building, Stabilising and Scaling Marketing Functions

I’ve led marketing across HealthTech, MedTech, Telecoms, IT and SME environments — often stepping in where structure was missing, direction was unclear, or momentum had stalled.

I’m usually brought in to:

  • Build marketing from scratch
  • Professionalise and stabilise existing activity
  • Reposition and relaunch brands
  • Align Product, Sales and Leadership
  • Turn fragmented effort into focused direction

Here’s what that has looked like in practice.

heather at mazzle is like a neon pink swan

Core Capabilities

Across roles, I consistently deliver:

  • End-to-end marketing strategy and 360° plans
  • Product marketing and go-to-market positioning
  • Rebrands and website launches (10+ managed)
  • Demand generation and SEO growth
  • PR strategy and national media coverage
  • Event strategy (regional, national, international)
  • CRM ownership and reporting infrastructure
  • Cross-functional alignment across Product, Sales and Leadership
  • Team recruitment, mentoring and performance management
  • Regulatory and compliance-aware marketing

I’m CIM-certified with advanced qualifications in digital and international marketing.

oysta products launch at show close up

Oysta Technology

Care Technology (Devices & SaaS) | B2B & B2C | Europe

Joined after fragmented freelance activity and no clear structure. Rebuilt and scaled marketing across the business.

Impact included:

  • Built marketing from the ground up
  • 100% increase in UK website traffic
  • 3× growth in inbound sales leads organically
  • Delivered full rebrand and strengthened brand recognition
  • Launched six products in one year
  • Designed and executed PR strategy securing national and trade coverage (ITV, BBC Radio)
  • Achieved 64M+ audience reach in under 12 months
  • Delivered email campaigns generating 170+ qualified sales opportunities
  • Doubled social engagement within 12 months
  • Secured government and local authority relationships
  • Recruited, mentored and managed a junior marketer

This was alignment at pace — building foundations while momentum continued.

ActivInsights

Medical Devices | B2B | Global (Pharma, Academia, Research Institutes)

Appointed to professionalise and stabilise marketing after unsuccessful junior appointments.

What changed:

  • Built and executed a data-led marketing function from scratch
  • Delivered a 20% uplift in leads
  • Launched a full rebrand (messaging, logo, website, collateral)
  • Delivered a new website within 7 weeks
  • Introduced an ROI-focused international events strategy (20 events in 18 months)
  • Increased LinkedIn impressions by 354% and engagement by 119% within 6 months
  • Established PPC as a scalable demand-generation channel
  • Led HubSpot configuration, reporting, data hygiene and sales enablement
  • Supported four product launches within six months

This was about stabilisation, professionalisation, and installing marketing as a credible commercial function.

BTT Comms

Telecoms, IT & Security | B2B | UK

Results over three years:

  • 100% increase in website traffic
  • Tripled inbound sales leads organically
  • 633% increase in website sessions
  • 657% increase in organic search performance
  • Delivered full rebrand
  • Developed telemarketing frameworks and structured campaigns
  • Recruited and mentored an apprentice

This was sustained optimisation and long-term capability building.

Mazzle

Founder & Marketing Consultant

Supporting 100+ SMEs across professional services, property, finance, legal, charity and tech sectors.

Typical engagements included:

  • Setting up marketing from scratch
  • Repairing underperforming activity
  • Designing and implementing marketing plans
  • Leading rebrands and website launches
  • Delivering training so teams could operate independently

This shaped my ability to step into different environments quickly and deliver focused outcomes.

Why This Matters

Experience isn’t just about time served, it’s about pattern recognition.

I’ve seen:

  • Marketing that’s too reactive
  • Marketing that’s overcomplicated
  • Marketing that lacks ownership
  • Marketing that isn’t aligned with leadership

And I’ve repeatedly built it into something structured, focused and commercially credible.

When marketing aligns, growth follows.

What do they say about me?

“It was not only productive but also great fun working with Heather. She is passionate about her work, hugely knowledgable and driven. Moreover, she genuinely cares about the people she is representing which is so important in health and social care.

What I enjoy most about working with Heather is how collaborative you can be. There’s no internal politics just a desire to get the work done well using everyone’s skills.”

Annabelle Sanderson

“Heather is an expert at developing and implementing successful marketing strategies which will get brilliant results.

She has an eye for detail and can create a brand identity that will raise amongst the competition while boosting market share and driving company growth.

Heather is an amazing leader and mentor and she is able to successfully launch new products/services.”

Mirco Boninsegna

“

Impressive!”

James McColl

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